December 12, 2010

Communication in the Business World

Communication is considered to be a powerful tool for achieving sustained success in the business world. The many ways in which communication plays a pivotal role in the business world are listed below:
  • Management's articulation of the business goals with visible support and commitment to it
  • Communication of the road-map and plans (both high-level and detailed) to the various stakeholders
  • Determining the correct status of progress at various intermediate checkpoints through both proactive and reactive communication channels
  • Communication of the goals and vision on an ongoing basis to sustain the momentum
It is true that action leads to sustained success. At the same time, communication should be taken as an important prerequisite to direct action towards sustained success. Thus, sustained success of a business organization is the end result of right action supported and guided by right communication.

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