4 Es for Sustainable Business Success

Sustainable business success of an organization depends on four Es - Ethical, Effective, Efficient and Easy. Ethical means business enterprises must engage in activities which are ethical - what they choose to do must conform to highest standards of integrity and fair practice. Effective means business enterprises must engage in ethical activities that achieve the desired business outcome Efficient means business enterprises must engage in ethical and effective activities while consuming the least quantity of resources (man, material, machine) Easy means business enterprises must engage in ethical, effective and efficient activities that are easy and simple to perform (to the extent it is possible - the KISS principle - Keep It Simple, Stupid!)